From the young age of 15, I have always dabbled with the idea of “buy low, sell high”. You could find items in the Chinese market selling for more than three times its cost, outside of China. Then, I started bringing in boxes and cartons of Chinese electronics and sold them in Singapore for nearly four times the price I got it for. This netted me my very first wave of consistent income which I used to pay off my personal expenses. It allowed me to stop taking pocket money from my parents and even allowed me to pay for my school fees on my own.
Now, for the endeavor that got me to where I am today, it all started 2 years ago from back when I was a freelance copywriter selling my services on platforms like Carousell, Gumtree and even Fiverr. It was then when I bumped into a customer who is now my mentor and business partner. He was working with a florist who really needed a marketer on board for their online flowers and gift store as it was their first step into eCommerce. I took up the offer to partner up with them instead of working freelance.
As we were a small team of 4, I soon started to pick up more roles as I realized the florist simply lacked the knowledge and expertise to run an eCommerce business. I began studying the business model and even picked up courses on web design and development.
In a few short months, although profitable, my partner and I decided to leave the business as we were simply not satisfied with the income. That is when we formed WickAdvisor. As we had firsthand experience with business owners who had no clue on how to grow their business, we now dedicate our expertise to offer a solution to that problem.