Tell us a little about yourself and what you’re working on right now?
Right now, I’m working on a serious cash flow problem. The thing with packaged consumer goods is that you really need a crazy amount of volume. If I sold you a website, I could charge $1000 and keep most of that money. If I sell you $1,000 worth of coffee (which a massive amount), I only get to keep maybe $200 of that – assuming that’s a wholesale order. So we need customers – a ton of them – and we need them to love our coffee so much they never stop ordering it. Wholesale moves quantity and helps get our costs down, but retail makes us money.
Right now, the crux of the problem we’re faced with (and, honestly, everyone in the industry is) is how to profit off of a customer’s first order. If we can at least break even on that, we’ll be golden. But that’s a tall order for a millenia-old industry.