private chef singapore kent wong

Kent Wong

Personal Chef

With a passion for the food and beverage industry that began at 13, I have amassed over 25 years of experience in various aspects of the business. 

Business Summary

Business modelPrivate Home Dining

No. of employees: 1 Chef + Freelance Servers

Location independence: No

How much time spent working: Flexible

Revenue:  140k+


  • Hobby
  • Passion

Related Topics:

  • Food & Beverage
  • Consulting
  • Restaurant Operations

How kent makes 100k+ through Private Dining and Consulting

Tell us a little about yourself and what you’re working on right now?

Well, I’ve been passionate about the food and beverage industry since I was 13 years old, and I’ve accumulated over 25 years of experience working in various sectors of the business. Throughout my career, I’ve had the opportunity to work in traditional Chinese restaurants, cafes, wholesale bakeries, and even manage quality control for fast food chains. Additionally, I’ve been involved in dormitory canteens, hawker stalls, casual Italian fine dining, and working as a chef at an Omakase counter restaurant.

Beyond that, I’ve also established my own food and beverage ventures, including a private dining in Singapore. Currently, I’m focused on F&B consulting in Singapore, where I assist entrepreneurs in starting and expanding their food and beverage businesses in the competitive local market. I find great satisfaction in sharing my knowledge and expertise to help others achieve their dreams in the F&B industry.

What makes your business unique or different from the rest?​

What makes my home private dining experience in Singapore truly unique is the culmination of my diverse background and expertise in various sectors of the F&B industry, which I’ve gained over 25 years. As a Personal chef who has worked in settings ranging from traditional Chinese restaurants to casual Italian fine dining, I have developed a distinctive culinary style that blends different cultures and techniques.

At my home dining establishment, I create a personalized and intimate atmosphere for my guests, allowing them to feel relaxed and fully immersed in the culinary journey I take them on. Each dish is thoughtfully prepared, drawing inspiration from my experiences and skills acquired over the years, to provide an exclusive and memorable dining experience.

Moreover, my home-based restaurant enables me to bypass the fierce competition commonly found in Singapore’s F&B industry. This not only allows me to focus on crafting exceptional dishes, but also enables me to maintain a profitable business. By running a successful home dining experience, I showcase the power of innovation and the importance of adaptability in today’s ever-changing culinary landscape.

What were some of the greatest challenges you struggled with? And how did you overcome it? ​

Some of the greatest challenges I have encountered in my journey as a chef running a unique and profitable home dining experience include:

  1. Adapting to a home-based setting: Transitioning from working in various professional kitchens to creating a restaurant-quality experience in my own home required significant adjustments. I had to learn how to maximize the efficiency of my home kitchen, manage space constraints, and maintain a comfortable atmosphere for my guests.

  2. Building a clientele: Attracting customers and building a loyal following in the highly competitive Singapore F&B industry was challenging. I had to leverage my unique selling points, such as my diverse culinary background and the intimate dining experience, to stand out and draw in clientele.

  3. Balancing creativity and profitability: As a Private chef in Singapore, I constantly strive to create innovative dishes that delight my guests, but I also need to maintain a profitable business. Finding the right balance between using high-quality ingredients, keeping costs manageable, and delivering a memorable experience was a constant challenge.

  4. Maintaining consistency: With the personalized and intimate nature of my home dining experience, it is crucial to maintain a consistent level of quality and service. Juggling the various aspects of running a home-based restaurant, from sourcing ingredients to managing reservations, can be challenging, but it is essential to ensure my guests receive the best experience possible.

Despite these challenges, my passion for the culinary arts and my commitment to providing a unique dining experience have driven me to overcome these obstacles and achieve success in my home-based restaurant venture.

What made this an easy source of revenue for you? What motivated you ​

While running a home dining experience comes with its own set of challenges, there are a few factors that made it an easier source of revenue for me:

  1. Lower overhead costs: By operating from my own home, I could significantly reduce the expenses typically associated with running a traditional restaurant, such as rent, utilities, and staffing costs. This allowed me to focus on sourcing high-quality ingredients and investing in other aspects of the dining experience, which ultimately contributed to the profitability of my business.

  2. Niche market appeal: My unique blend of culinary expertise and the intimate atmosphere of my home dining experience helped me stand out in Singapore’s competitive F&B industry. By offering something different and exclusive, I was able to attract customers who were seeking a more personalized and memorable dining experience, which contributed to a steady stream of revenue.

What motivated me throughout this journey was my passion for the culinary arts and my desire to create unforgettable experiences for my guests. I found immense satisfaction in showcasing my diverse culinary background, and the opportunity to connect with my guests on a personal level was incredibly rewarding.

Furthermore, the challenge of running a profitable and unique home-based restaurant fueled my drive to innovate and adapt, ultimately leading to the success of my business.

Where do you see yourself and the business in the next 5-10 years?

In the next 5-10 years, I see myself continuing to grow and evolve both as a chef and a business owner. I envision expanding my culinary repertoire, exploring new techniques, and incorporating more diverse ingredients to continuously elevate the dining experience for my guests.

As for the business, I plan to build upon the success of my home dining concept by exploring additional avenues within the F&B industry. This may include launching a series of exclusive pop-up dining events or collaborating with other renowned chefs to create unique culinary experiences for our guests. These new ventures would not only help solidify my brand but also allow me to share my passion for the culinary arts with a wider audience.

Additionally, I intend to further develop my consulting services, assisting more entrepreneurs in navigating the complexities of the F&B industry in Singapore and beyond. By sharing my expertise and insights, I hope to inspire and support the next generation of culinary innovators.

Ultimately, my goal is to continue pushing the boundaries of what’s possible in the F&B industry, creating unforgettable experiences for my guests, and leaving a lasting impact on the culinary landscape.

Which part of your business do wish to automate or have already done so?

As a chef running a successful and unique home dining experience, there are some aspects of the business that I have already automated or would like to automate to streamline operations and improve efficiency:

  1. Reservation and booking system: I have implemented an online booking system to manage reservations more effectively. This system allows guests to easily book their dining experience, while also helping me keep track of bookings, manage cancellations, and maintain an organized schedule.

  2. Inventory and supplier management: To ensure a seamless supply of fresh ingredients and maintain optimal stock levels, I would like to automate the inventory and supplier management process. By using software to track inventory levels, I can minimize waste, manage costs, and ensure that the necessary ingredients are always available for my culinary creations.

  3. Customer relationship management: I am considering implementing a customer relationship management (CRM) system to help me maintain and strengthen connections with my guests. A CRM system would allow me to collect valuable feedback, follow up on special requests, and keep track of guest preferences, ultimately enhancing the personalized dining experience I offer.

  4. Marketing and social media management: As my business grows, automating some aspects of marketing and social media management could help me save time and reach a wider audience. This may involve using tools to schedule social media posts, manage email campaigns, and analyze engagement metrics.

By automating these aspects of my business, I can focus more on my passion for creating unforgettable culinary experiences while also ensuring the continued growth and success of my home dining venture.As a chef running a successful and unique home dining experience, there are some aspects of the business that I have already automated or would like to automate to streamline operations and improve efficiency.

What would your advice be for someone who’s just starting out?

Learn from every opportunity: Be open to learning from various experiences, whether it’s working in different sectors of the F&B industry or exploring diverse cuisines and techniques. Each experience will contribute to your growth as a chef and business owner.

What is your biggest takeaway from starting the business?

This journey has taught me that it’s crucial to continuously evolve, stay ahead of trends, and find creative ways to tackle challenges. Whether it’s optimizing the use of my home kitchen or finding new methods to attract clientele, I’ve learned to adapt to different situations and make the most of available resources.

Furthermore, my experience has reinforced the value of strong connections with guests, suppliers, and fellow professionals in the industry. Building and nurturing these relationships has been instrumental in the growth and success of my business.

Resources & Mentions:

Things we have talked about above, or recommended by interviewee.

  • Rich Dad Poor Dad

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