I knew that people needed and wanted my service, but I had no idea how to find my ideal clients. I didn’t have a digital presence and struggled with branding, I simply didn’t exist and people cannot find me, despite having the skills to add value. I had a problem which is not knowing anything about marketing. I spent a lot of time researching, learning, and implementing what I learned.
I had success in building awareness by ranking with Instagram Hashtags so that my ideal clients can find me. The hashtags also let me filter and find leads where I would reach out to.
My approach towards direct message outreach is more of a person to person take rather than asking for the business right away. For example: giving a personalized compliment to their work.
This approach tends to be more genuine as I could add value and build rapport with the prospective leads before pitching my services. I get about 20 – 30% client conversion rate using this method.
The downside is that its very time consuming, the more time spent on prospecting means less time for service delivery and client management.