I started freelancing audio production for emerging artists at the age of 15. So during that period I found myself being obsessed with sound quality, and started playing around with acoustics and even cables. I was a huge skeptic for the audiophile cable ‘snake oil’ but being involved in making my own cables and hearing first-hand any perceived differences changed the way I mixed and mastered music. Through research I found out that the audiophile market was sharing similar obsessions, so I decided to start my own business selling audio cables.
Throughout my freelancing times, I have met some larger players like Zendyll Studios, composed of people like Jon Chua, The Sam Willows, etc. Thanks to several word-of-mouth instances, I worked with Luke from Zendyll to work on pieces of recording equipment, called Channel Strips.
How I got my first client was actually through giving the studio owners a trial for my product, he liked it and placed a bulk order from me. It wasn’t easy trying to fulfill the orders as I was starting off. For my first order I had to learn logistics, manufacturing, and financing methods on the go.