Overview

In this guide, I’ll be going over the step-by-step process to optimize your Linkedin profile

Who is this for?

This step-by-step system works for marketing agencies, consultants,
coaches, software development companies, and other B2B
companies

Why Linkedin?

80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on
Facebook. LinkedIn is the place to be when selling your B2B services.

How to optimize Linkedin Profile

You want to position yourself as an expert and authority figure so that people would trust and want to work with you.

Be direct and clear about what you’re offering. The formula for a great tagline is “I help achieve <results/solve problem> using “

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The prospect doesn’t care about you. They care about how you can help them by solving their problems.

When it comes to your bio, you should talk about the pain points faced by your prospect and how your solutions solve them. Usually the call to action, is asking for a 10 mins conversation, and if it sounds like somebody you can work with schedule a longer sales call.

This is the exact formula that I use to craft high converting linkedin sales bio.

<Question/hook>

<2-3 pain point>

<Solution, what we do?>

<Brief explanation of solution>

<Who are your ideal clients?>

<Social proof(if any)>

<Call to action>

You can use my profile for inspiration here. Link